Apps are everywhere
There are currently more than 300 million touchscreen devices on the planet, and each of them have apps installed. That's a large audience, which can be in touch anywhere, everywhere. Everywhere you go, you're likely to see someone tapping away at their smartphone. People use their phones to keep in touch with their friends, get the scores for the latest games or even get tickets to events in their area. With a market this large actively searching for what you offer, can you afford to be left behind?Users love using Apps!
The average smartphone user spends 45 minutes a day using applications on their mobile. Facebook users in the UK nowadays spend 20% more time on the website from their mobile phone, than from desktop computer.Take a look around you while you're walking through a crowded area, or sitting down to eat. You'll see a few people scrolling through a website on their phone, texting, or using an App to play a game or buy their movie tickets.
This new technology is spreading like wildfire, and users love it. A smartphone is like having a miniature computer with you every second of every day, and the user is almost always less than a foot from the phone. Your users could be that close to your content as well!
New platforms are coming
iPhone changed the world a couple of years ago. It is still the most popular phone on the planet, with more than 300,000 Apps available. However, competitors don't sleep - Android and Blackberry are launching new technologies and doing their best to destroy Apple's monopoly - and it's looking to be successful.Read More about the Android expansion.
There are currently 4 different versions of the iPhone, a variety of Blackberries, and it seems like a new Android phone is coming out every day. Since Android is open source software, all the carriers and manufacturers are free to use an inexpensive and powerful alternative to roll out even more smartphones. This means that the smartphone audience will explode as RIM, Apple and Microsoft aim to stay competitive with the Android market.
